Basics of Marketing covers the center ideas in an extremely basic way. The ideas shrouded in this course are as following:
1. What is Marketing?
2. Contrast amongst Marketing and Sales
3. Showcasing Mix - 4Ps of Marketing
4. Needs, Wants and Demand
5. Significance and Imporatnce of Marketing Research
6. Customer Behavior
7. Market Segementation
8. Brand
9. Item Life Cycle
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